“We’ve had coaches share (ideas) and then we’ve had conversations. The importance of gender equity, best encapsulated by the federal Title IX law, is a potential factor. While many in and around college sports believe revenue sharing with major college football players is inevitable, those in position to affect change are more cautious. It found those schools will collectively will be spending only $11 million more on scholarships and medical expenses for 30,000 athletes than they will on compensation and benefits for 594 football coaches. The Knight Commission on Intercollegiate Athletics last week released the results of analysis that projected through 2032 the expenses of 54 public schools currently in Power Five conferences. “It can harm or eliminate some of the arguments that have been made in the past as to why college athletes shouldn’t be paid,” said Mit Winter, a Kansas City-based sports attorney. Skyrocketing coaches' salaries, an arms race of spending on athletic facilities and, most recently, drastic, revenue-driven conference realignment have made it harder to defend not giving college athletes a bigger piece of the pie. The Pac-12 is in the final year of a $3 billion deal that was record-setting when it was signed in 2011, but soon surpassed by other leagues.
The four biggest conferences have media rights deal of various lengths worth more than $20 billion, with football driving most of that value.
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